TDA Grant Funding

The Jacksonville Tourism Development Authority recognizes the value of increasing tourism efforts within the City to advance the quality of life for its Citizens and visitors. Each year the Authority approves funding for events, activities, or non-capital projects that will increase visitor stays in lodging facilities within the City limits. More typically, these are events and festivals that are designed to bring in significant overnight stays. 

Sporting events should apply through the Sports Development Fund from which the Sports Commission can disburse funding on sports-related events. Find out more here

Applications are available for submission starting December 4th, 2023, and are due by January 15th, 2024. These applications are for events being held between July 1, 2024, and June 30, 2025.  

Who Can Apply for the Tourism Promotion Fund? 

Ongoing or new festivals, events, and activities that are designed to produce overnight stays in Jacksonville and further the mission of the Jacksonville Tourism Authority improving the lives of our citizens and those who visit. 

This application is not for capital projects or funding for the operational support of an organization. 

The following are examples of how funds may be used to promote tourism for the City:

Advertising, marketing, promotions expenses in out-of-market media in conjunction with an event to increase participation in the event and bring visitors to Jacksonville. This could be in the form of billboard advertisements, radio ads, social media campaigns, tv ads, etc. 

Funds are distributed to a marketing agency of the TDA's choice to promote the event, funds will not be given directly to the event organization. 

After-Action Reporting Requirements

It is agreed that within 60 calendar days of the completion of the event, I will submit:

  • Documented number of room nights produced by this event
  • Explain the methodology used to determine the number of room nights
  • Total budget with actual expenditures itemized for the event

Please submit your application here